by Andrea Powell, HPCCR Marketing Manager
Ok people, today I’m going to test your loyalty to HPCCR. And I’m also going to see if you’ve been paying attention to us like the good hospice supporters you claim to be. You ready?
So. . . if you follow us on Twitter and Facebook (and if you don’t, you need to do so immediately), you know that HPCCR is a part of something really exciting happening in Charlotte right now. Something monumental and awe-inspiring and humbling. Because this “thing” we’re doing? It represents more than just our personal mission. Oh, it’s way bigger than that. We’re tapping into a pure love and a generosity that’s bigger than all of us. And it’s going to make an impact, believe me. You’re going to want to be a part it. (You know, because you are a kind, sensitive human being, right?)
This year, Hospice & Palliative Care Charlotte Region is participating in #GivingTuesdayCLT. For those of you not familiar with #GivingTuesday, (but you probably are because you’re so intelligent!) the idea started in 2011 in an effort to help people change the way they think about participating in the holidays – making it less about commercialism and more about the giving nature of the season. It happens every year on the Tuesday after Thanksgiving; a few days after Black Friday and the day after Cyber Monday when all the online “deals” are found.
Share Charlotte, a local not-for-profit that helps people find ways to get involved in their community, has brought the #GivingTuesday concept local by creating #GivingTuesdayCLT. From November 10 through December 1 (which is the actual #GivingTuesday), HPCCR and over 100 other not-for-profits are partnering with Share Charlotte to try to raise a total of $2 million. Can you even imagine all the good that can do for our local community? Or fathom how many of our neighbors in need can be supported by that kind of money?
The not-for-profits involved in #GivingTuesdayCLT are wonderfully varied; literally every population you can think of is supported by one of these organizations — children, the homeless, teachers, students, the arts community, cancer fighters and survivors, the environment, the bereaved, those struggling to get jobs, animal rights. . . The list goes on and on.
And, of course, Hospice & Palliative Care Charlotte Region is among the list. Which brings us to that loyalty test I mentioned earlier. You want to show your passion for hospice care? Then make a donation to HPCCR for #GivingTuesdayCLT! We know it’s not the actual #GivingTuesday yet, but any amount you give will go toward that $2 million goal. And there’s even more incentive. Share Charlotte has acquired five generous sponsors (thank you Bank of America, Foundation for the Carolinas, Google Fiber, Knight Foundation, and Reemprise Fund!) who have offered matching funds to the participating not-for-profits. Basically, if HPCCR raises a certain percentage of the $2 million total, we’ll get that same percentage of the matching funds! And since you are a super-duper loyal follower and an amazingly generous supporter (has all the brown-nosing and flattery worked yet??), you are well aware of all the great things we could do with that extra funding.
So here’s how you do it. Go to our website to access our online donation form. Make your awesome gift. Then choose #GivingTuesdayCLT in the drop down menu for the question, “What brought you to the site to give today?” The process couldn’t be easier!
Those of you going to our site right now to make a donation have passed the loyalty test with flying colors. You’ll have our endless gratitude and we’ll continue to flagrantly flatter you until you blush. And the rest of you? Your test grade is rapidly dropping, people! Our shameless, over-the-top brown-nosing doesn’t come free, you know. . .